With the weakened dollar, small businesses are eyeing the possibilities of export. This lucky break demands the use of small business CRM solutions to start the marketing foray right.
Time to Go Collaborative
Small businesses are threatened by the weakening dollar. They are not looking further inward, but outward and beyond where American goods are prized for their quality. The first step they are taking is to establish efficient communication channels as part of their small business CRM solutions – to go collaborative with foreign retailers or businesses.
Getting web-based CRM management saves you the added expense running the system and the trouble of installing it. Since you do not need hardware or software, the installation is quicker than traditional CRM.
As soon as you login, operation of the system is activated. Web-based or service provided small business CRM also gets the system up with internal and collaborative networking features to increase the business’ capacity to compete in the exporting business. For added features, all you have to do is sign up for that feature.
Luckily for small businesses, getting web-based or hosted CRM is more affordable than company-managed CRM. They can later go for upgrades when business picks up. Going collaborative will ease the birth pangs of going to export. A small business can establish the needed rapport with allied business and start wooing customers through an easily managed collaborative system.
Internal and External Collaboration
You should prepare your workers for the change, especially those handing data collection and management, finance, sales, and stocks. The shift will mean the familiarity of features like the use of the currency converter and familiarity with time zones.
Inside collaboration is as important as external collaboration. All operations depend on the information to synchronize all activities to avoid costly mistakes. For other collaborative functions, small business CRM solutions must be able to deliver or improve the following:
* Automated entries
* Fax and email merge
* Internet links
* Sales application and tools
Beyond Maximizing Customer Satisfaction
Export business depends heavily on customer satisfaction and retention to keep businesses profitable. Small business CRM solutions deploy features that help your business provide customers individualized relationships. The immediate response and provision of reliable service keeps customers satisfied.
Customer satisfaction is the end goal of CRM, but the other business operations need to seek the leverage to keep the business lucrative. The purchase people need information where to get better supplies at a reduced cost and where to find companies that can deliver these in time. The accounts people have to follow up leads and update accounts, while management has to analyze the trends in global markets.
CRM should be able to give an exhaustive and extensive coverage for the information to keep all systems running. The better the collaborative efforts and the service provided, the more you retain customer loyalty.
Small business CRM solutions look beyond customer satisfaction. It anticipates your business’ long term goals. The solutions provide the features needed by your business to cope with export demands right on. There’s no way to go now for your business but exports while the dollar is taking a bashing. So get the best CRM collaborative features now.